Even before Idea Vessel became a team, we were all doing marketing, design and promotions since the year 2000. We’ve always discussed the fun of working with clients from around the world, sharing our stories of campaigns we did, crazy ideas people loved, and our greatest successes and failures. We’ve learned a heck of a lot, and we know what it takes to make great work. Everyone loves a good story. So we hedge a lot of our methods surrounding that. We build products and campaigns to support your story and mission. Call us today and ask us for a free Idea Session. But grab a pen and pad, because your mind will be blown.
If you really want to connect with loads of customers, you have to get online. If you aren’t focusing some part of your marketing budget in this space, *Slap* wake up, you are a dinosaur. Getting online is what gets you “analytics”. Forget about the techno-online-babble, this is simply the way to track ROI (return on investment) from your marketing spend. We love traditional print, radio and television (we sell it all), however, not all of it provides dollar-per-dollar calculable returns that can be carefully monitored and re-invested into finding new customers so that you can make more money.
Google Analytics provides a thorough insight into your website and the results it is garnering. Using these analytics you stand in a better position to determine what is working and what isn’t; what is driving success and what is sitting in online oblivion. By being made aware of the route your website is taking, you can determine how to proceed to continue any success.
Expertly written keyword rich content improves rankings, delivers traffic, and helps convert that traffic to profits. Our content optimization edits your existing text to create relevant and optimized content that pleases both the search engine and the site visitor. Our copywriters are skilled at creating quality content for making your site SEO friendly.
The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. Our marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself.